Released on: April 8, 2008, 12:49 pm

Press Release Author: World Class Solutions

Industry: Marketing

Press Release Summary: PowerPoint presentations will never be the same again! The
Cork subsidiary of World Class Solutions has teamed up with University College Cork
to discover how images, colors and motion can influence decision makers.

Press Release Body: Pat Hough, the CEO of WCS explained why they commissioned the
research. \"Imagine a company trying to sell their product or service to a
multinational company or a state agency. They'll only get a few minutes to make
their case. We want to select the images and colours that will give them the very
best chance of success."

WCS develop high-end presentations for clients and use three-dimensional animated
graphics to deliver the client's message. "There's evidence that images and words
together are much more persuasive than words alone," Pat Hough explained. "However,
we believe it's important to match the images to the audience's personality type.
That's why we want to find out exactly what images and colours are most effective
with each type."

The UCC team is headed by Dr. Jurek Kirakowski of the Human Factors Research Group.
He believes that harnessing the results from academic research can provide a
significant advantage for commercial companies. "This research project has forced us
to take a closer look at areas of research that are rarely connected together. It's
exciting to see how the pieces fit."

Noirin Curran is the chief researcher on the project. She has already found evidence
that the use of colour can impact on the cognitive resources used by the audience
and she has even identified rare situations where black and white images can be more
effective. She is also excited about the outcome of the project. "It's particularly
interesting to see how personality types and persuasion can impact on each other,"
she said.

Unique Vision Limited, a subsidiary of WCS, is also involved in several other
research projects including the use of Neuro-Linguistic-Programming techniques to
identify an audience's primary and secondary representational systems. World Class
Solutions can be found on the web at www.WCLASS.com and can be contacted by
telephone on 353-21-4373283.


Web Site: http://www.wclass.com

Contact Details: World Class Solutions
Robin Hill House
Cummeen
Carrigaline
Co. Cork
Ireland
Tel. 353-21-4373283
http://www.wclass.com